Microsoft Military Affairs Website | 2015
user experience, front-end development, visual design, creative direction
WE Communications was tasked with overhauling the original Military Affairs website through design and content. The original site was unstructured, lacked meaningful content, and had an overall unwelcoming feel and user experience. We restructured the site, thought through new content and pages that were needed. The overall goal was to make the new Military Affairs site feel welcoming and like a community for service members trying to find the next path in their life after the military. After the launch of the website, for the first two months, user time on the website remained at a steady 6-7 minutes, meaning that WE had successfully built out an engaging digital platform for users.